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Actively in Lesser Poland

- Listopad 28, 2022

In the Southern part of the country, in a neighbourhood of diverse mountain ranges, the Lesser Poland is placed. The land is unique not only due to the picturesque mountain ranges that surround it which attract the active recreation’s enthusiasts from year to year. At present, when a number of cycle tracks has been rising, we can see how important they were for the tourists and how willingly they are being used by the bicycles’ enthusiasts. It is for them that the project Actively in Lesser Poland (in Polish: Aktywnie w Małopolsce), which supports all interested in visiting the region, has been created.

 

The response for the growing popularity of Lesser Poland as a cyclist-friendly place is the project Actively in Lesser Poland. Our main goal is to promote local companies from the SME sector operating in the bicycle-related industry, and thus to develop the economic offer of the region, including opening to internationalization and export – convince the project’s creators. The expected results will therefore be the activization and promotion of Lesser Poland through its sport values.

 

Within the project’s framework, 50 best companies specialized in the bicycle-related services were selected for being promoted alongside the offer of Lesser Poland. Representatives of more than 40 of those companies will attend the largest bicycle and tourist fair in Europe, hosted, among others, in the Netherlands, Spain, Germany or Denmark, as well as participate in the study visits in Italy, Georgia and Spain. They will also take part in the World Bicycle Forum.

But that is far from all. The website aktywniewmalopolsce.pl shall serve as the showcase of the project and the source of information for the tourists who seek interesting places for active recreation. It is the spot for the cycling enthusiasts to discover which companies might have something interesting for them to offer, and for the potential investors to map the possible zones for cooperation within the bicycle-related area.

 

The services of the website are complemented by the mobile application Aktywnie                         w Małopolsce (available for download in Google Play store). Through the app we can easily access the database of facilities and enterprises that are actively participating in the industry, as well as those friendly to cyclists and their families.

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